This AI Startup Allows Its Users to Fight Unfair Coverage by the News Media

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Objection, an AI startup, allows users to utilize artificial intelligence to assess journalism and challenge stories with unfair coverage, but critics warn that the platform could inadvertently silence whistleblowers.

The startup’s founder, Aron D’Souza, thinks that the American media system is broken and those harmed by its coverage have very few means to fight back. That’s why he founded Objection, a startup that will let anyone willing to pay $2,000 to challenge a story and trigger a public investigation into its claims, according to TechCrunch.

D’Souza’s startup’s main goal is to restore trust in the Fourth Estate, which he says has lost public’s confidence. Critics, however, think that Objection will make it harder for journalists to hold the powerful accountable, especially when it comes to reporting that relies on anonymous sources.

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Major investigations have long relied on confidential sources to expose corruption and wrongdoing. Sharing important information puts these sources at risk of job loss and retaliation. It’s a news publication’s responsibility to ensure that they are not acting in bad faith, can be trusted, and to verify their information.

For D’Souza, that’s not enough. He said that “using a fully anonymized source who hasn’t been independently verified” would lead to a lower trust score on Objection. On the platform, primary records like regulatory filings and official emails carry the most weight, while anonymous whistleblower claims are ranked near the bottom, per TechCrunch.

These materials are fed into Objection’s “Honor Index,” a numerical score that reflects a reporter’s integrity, accuracy, and track record.

Objection’s Honor Index. Source: TechCrunch.

“If it raises the standards of transparency and trust, that’s a good thing,” D’Souza said to TechCrunch when asked if Objection could hinder the media’s ability to publish important stories holding power to account.

The paper also writes that Objection’s steep price of $2,000 prompts many critics to note that “those who are most able to use Objection are likely to be the same powerful actors who already have other avenues to push back.”