If you want to become an influencer, you have a new asset — AllSides X Influencer Bias Chart, which collates most prominent voices from the new media.
Similar to its Media Bias Chart for traditional news outlets, the X Influencer Bias Chart represents a visual guide to help you identify the political bias of social media content creators on X, formerly Twitter, who influence public opinion.
In an age when fake news can be tweeted in real time, it’s vital to be informed about the potential bias of the content you consume — and choose a role model for this particular career path.
Here’s what AllSides writes in their announcement:
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According to a 2024 Pew Research Center study, about one in five Americans — and 37% of adults under 30 — say they regularly get news from influencers on social media. That’s not just a trend; it’s a fundamental shift in how Americans get information and shape their political views. News influencers are most likely to be found on X, where 85% have a presence, according to Pew.
Influencers now play a massive role in how public opinion is formed. While AllSides was an early pioneer in providing tools to understand the bias of traditional media sources, there hasn’t been a way to gauge the bias of the most powerful voices on social platforms — so we decided to pioneer that, too.
The AllSides X Influencer Bias Chart is a visual representation of the political bias of 70 individual influencers who actively post about current events, culture, and politics on X (formerly Twitter) and have over 1 million followers.
Fancy and infinitely fascinating X influencer charts aside — what book should you read to learn more about the art of influence? I suggest reading “Influence: The Psychology of Persuasion” by Robert B. Cialdini.
In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.
You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts:
- Reciprocation: The internal pull to repay what another person has provided us.
- Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.
- Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct.
- Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them.
- Authority: We are more likely to say “yes” to others who are authorities, who carry greater knowledge, experience or expertise.
- Scarcity: We want more of what is less available or dwindling in availability.
Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—as well as by a three-year field study on what moves people to change behavior—Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.
Complement “Influence: The Psychology of Persuasion” with Richard Koch on “80/20 Individual: How to Build on the 20% of What You Do Best.”
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